With The consumer-goods-Segment (CGS) industry’s growth over the last two decades has been grown exponentially. Every day there are new launches of innovative products to meet an ever-growing array of human needs and desires. They have expanded rapidly into the spring-up consumer markets of the developing & emerging world. Also to make this rapid growth possible and profitable, they have assertively built global scale and specialization along every part of the value chain. These analytical strategies, along with swelled margins and weighting of product ranges toward fast-growing categories, have delivered excited returns to the stakeholders.

The industry has been relentless about new-product innovation. In the Global consumer product segment, for example, the number of SKUs has grown by 70 percent in just the past five years. Constant Research & development and cutting edge innovation, along with a knack for passing on input-cost increases, has allowed the industry to boost its profitability significantly.

To add up, CGS companies have expanded rapidly beyond their traditional Western bases. Emerging markets have contributed more than half the global revenue of the Consumer conglomerates Unilever, Nestle, P&G since 2005, and almost half of their revenue was generated outside of the western Market. At the same time, CGS companies have aggressively shaped their portfolios to increase the ratio of the fastest- growing and most profitable classes, creating significant “thrust of growth.”

KPM ASSET offers unparalleled advantage to its clients by bringing its deep understanding and knowledge of key market trends and helps them tap this unraveling business potential. Our expertise is backed by significant exposure to industry dynamics as also extensive coverage through in-house research aided through deep industry network.